You have created a brilliant product and splurged on online promotions with more customers are visiting your website every day. But the conversion rate is disappointing. Despite your best efforts, your brand may be failing to boost conversions. You maybe unknowingly make certain mistakes that are discouraging potential customers from making a purchase.
In this post, we’re sharing common errors stopping your business from converting leads. Let’s dive in.
Time-Consuming Checkout Form
The modern consumer prioritizes convenience. You’re making a huge mistake if you ask visitors to fill out a lengthy form to complete a purchase. While you are probably hoping to collect customer data for future marketing campaigns, a lengthy checkout process can be disastrous for conversions. You are on the final leg of convincing a visitor to become a customer, so speed up the checkout process.
No Guest Checkout
Even if you are asking visitors to create just an ID and password to make a purchase, it can be a lot of work for some people. Not everyone has the time and patience to create an account, especially for a website they’re visiting for the first time. Rather than missing out on such potential customers, you should offer a guest checkout option on your website. It will make purchasing quick and hassle-free.
Not Optimizing Landing Pages
Whether visitors discover your website from a social media post or ad, it’s imperative to guide them towards a well-designed landing page. Landing pages play an important role in creating the first impression on your visitors. Ideally, they should create a positive brand image and help customers easily find what they are looking for. It’s a good idea to seek conversion rate optimization services to optimize your landing pages effectively.
Online shopping offers a plethora of benefits over going to a brick-and-mortar store. However, the inability to touch and experience the product is a major shortcoming for many online shoppers. That’s why it’s crucial to help your customers clearly view the product. You can make that happen by including high-quality product images on your website. Don’t hesitate to hire a photographer to take professional shots. These photos can also be repurposed for your social media and other content creation.
Not Providing Product Descriptions
Just photos aren’t enough to effectively communicate the unique features and benefits of your products. Product description allows visitors to learn more about the products and make informed decisions. Defining the color, texture, size, materials, and other relevant details is necessary for every product description.
You’ve won half the battle by leading potential customers to your website and urging them to browse what you have to offer. But you’ll end up losing a coveted opportunity if you don’t tell customers what to do next. Do you want them to contact you for a consultation? Do you want them to make a purchase? Do you want them to sign up for a free trial?
A clear and impactful call-to-action informs customers what to do next and moves them down the sales funnel. Call-to-action buttons should be placed throughout the website. You can even have multiple CTAs on one page depending on what actions you want users to take.
Limited Payment Options
Users may be abandoning purchases because your website doesn’t offer their preferred payment method. It’s time to implement popular payment methods on your website to boost sales.
A user may not feel comfortable sharing their personal information and sensitive data with an unsecured website. Without the customers’ trust, you cannot make them convert. Therefore, you must create a secure website from the get-go.
Neglecting Mobile Optimization
Considering that nearly 90% of the world’s population owns a smartphone, you cannot neglect mobile optimization. To create a seamless purchasing experience for mobile users, your website should be responsive on screens of all sizes.
Excessive scrolling, tiny buttons, and unclear fonts are just a few things that make accessing a website on a mobile phone frustrating. You can significantly improve conversion rates by making a customer’s journey as frictionless as possible.
The average attention span is shrinking every day. So don’t test your luck with a slow-loading website. Did you know that 53% of mobile users bounce if your website takes more than three seconds to load? If your website takes a few minutes, you’ve already lost several potential customers. Ideally, your website shouldn’t take more than a couple of seconds to load.
Expensive Shipping Costs & Other Additional Costs
When high shipping charges and other costs are added to a product, an average customer will likely rethink the purchase. After all, no one wants to pay for shipping that costs more than the product. Rather than taking your customers by surprise with additional costs, it’s better to inform them about such costs upfront.
No Customer Reviews
Most people go through customer reviews before buying a product. Customer reviews give them a realistic insight into the product quality and establish your creditworthiness. If your website doesn’t have any reviews, it’s time to take measures to encourage users to leave reviews.
When a customer makes a purchase, make sure you send them a notification to write a review. After a couple of days, it’s also a good idea to send an email requesting a product review. Consider automating this process to save time.
Not Addressing Cart Abandonment
Have you noticed a significant number of customers adding products to their carts but not completing the purchase? You should identify the reasons for carb abandonment and fix such issues. Apart from complicated checkout processes, high shipping costs, and other concerns mentioned above, sometimes customers get distracted and forget about completing the purchase. You should remind such customers by sending them an email. You can create a sense of urgency by informing them of low stock levels or offering a discount coupon.
The Bottom Line
Conversions are a crucial component for increasing revenue and keeping your business afloat. If you’re unable to persuade potential customers to convert, we hope the tips mentioned above help you nail the right techniques.