In today’s digital world, a website plays a crucial role in building your organization’s online presence. A well-designed website holds the power to make your business more discoverable and attract customers. Furthermore, a good website should also urge visitors to convert into paying customers.
Is your website failing to convert prospects? Despite offering a high-quality product or service, a poorly designed website can hamper your chances of winning over new customers. An aesthetically pleasing and functional website is necessary to establish your credibility in the eyes of potential customers.
A seamless user experience should be on the top of your priorities when designing a website. Here are some of the most important improvements you should consider for higher conversions.
1. Start Simple:
There are endless possibilities when it comes to designing a website. But don’t let this tempt you to create a website with complicated elements. You may think that using excessive multimedia or adopting a unique layout will make your website stand out, but such features will probably leave users confused.
Simplicity is key for designing an easy-to-understand website. A clean website with minimum distractions will enable you to direct the visitor’s attention to what matters.
2. Easy Navigation:
Even if your website managed to secure a high rank on SERPs, poor navigation could be its downfall. Complex navigation is a common reason leading to a frustrating user experience. You need to incorporate different elements to direct visitors and make navigation as easy as possible.
Take a look at Amazon. The e-commerce giant offers one of the most diverse and extensive product selections. But by dividing the products into categories and providing users a search bar, the website makes navigation a breeze.
3. Focus on Speed:
Does your website take forever to load? You can forget about visitors even viewing your website, let alone converting into a paying customer. The average human attention span is shrinking day by day, and your website design must take that into account.
Moreover, website loading speed also impacts your rankings on search engines. The faster your website loads, the better are your chances of securing a higher rank.
4. Mobile-First Approach:
More and more people are browsing the internet via smartphones and other mobile devices. You will drive away a significant chunk of your target audience without a mobile-friendly website. A website that’s not optimized for smaller screens is going to deliver poor usability. Therefore, mobile responsiveness cannot be an afterthought when designing your website—partner with an experienced web designer for a mobile-first website design in Frederick, MD.
5. Minimize User Clicks:
Your goal is to help users find what they’re looking for in minimum steps. The more they have to click, the more likely they are to abandon a purchase. People don’t want to go through the trouble of closing several pop-ups and filling various forms to complete a purchase. In particular, make the checkout process quick, easy, and free from distractions.
6. Follow F-Layout:
Most people scan a website in an ‘F” pattern. This means they read a website from left to right and then scroll down. This behavior should influence your website layout. You can increase conversions by placing CTAs and other important elements on the most visible areas, which are left and top of the page. And less important content such as ads or cookie policy should be focused on the right and bottom of the page.
7. Keep Branding Consistent:
Different pages of your website should be sisters and not twins. It’s crucial to keep the branding consistent using different sending elements such as layout, font, color, and so on. This will ensure your website looks visually cohesive and easy to comprehend.
8. Pay Attention to Font & Typography:
The font style and size impact the readability of your website. To further ensure legibility, your font should be in high contrast with the background. Paying attention to typography helps create a consistent website. It also makes your content attractive.
9. Make Smart Use of Images:
Written content is powerful, but not everyone has the patience or time to go through long-form content. Utilize images to break the monotony of written content. However, refrain from using generic stock images. It is best to include high-quality images featuring faces that your users can relate to.
Hire a photographer or graphic designer to create visual content for your website. This is a worthy investment that you can also use on your social media platforms.
10. Don’t Forget Whitespace:
In many ways, a website serves as a billboard for your business. But that doesn’t mean you have to fill every inch of space with content. Users might feel overwhelmed if your website has too many elements. So keep it simple with the necessary negative or whitespace.
A reasonable amount of whitespace is a must for a readable and well as scannable website. Whitespace also comes in handy for highlighting CTAs and other important elements.
11. Carefully Choose Color Scheme:
The color scheme for your website is just as important as any other design element. Did you know that different colors prompt different emotions? For example, the color red is often associated with love, passion, and excitement. On the other hand, green represents serenity and optimism. You can use this fact to your advantage by picking colors that align with your brand image.
It is also important to choose colors that pair well together. Don’t make the mistake of placing a light font color on a light background. This will impact the readability and kill conversions.
12. Highlight Call To Action:
Ideally, the Call To Action should be upfront and easy to spot. You can make this happen by choosing a stand-out color and position. The CTA copy matters just as much as the visual to urge visitors to convert.
Every web page should have at least one CTA, but you can add more depending on the content.
Wrapping Up
At the end of the day, a beautiful website isn’t of much use if it’s not consistently converting customers. If your current website design is flawed, collaborate with talented website designers to improve your website and boost conversions.
