Get a clear picture of your Google Ads landscape before committing budget. We research your keywords, analyze competitor ads, and give you a campaign blueprint with honest budget recommendations — delivered over a Zoom walkthrough.
Custom research for your market · Delivered in 5–7 business days
Google Ads can be one of the most effective ways to reach customers who are actively looking for what you offer. But without clear data on what keywords to target, what competitors are spending, and how to structure your campaigns, it’s easy to spend more than you need to.
The PPC Research Blueprint gives you that clarity before you commit budget. We research your market, analyze competitor ads, and walk you through our findings on a Zoom call — no pressure, just honest data so you can make informed decisions.
Everything you need to build a Google Ads campaign that converts — before you spend your first dollar.
We evaluate the paid search landscape in your category — search volume, demand trends, seasonality, and whether Google Ads is the right channel for your goals and budget.
We identify the keywords your buyers actually search, segmented by intent — with real cost-per-click estimates so you can plan a realistic budget before you launch.
We map who’s bidding in your space, what keywords they’re targeting, and what their ads say — so you can position against them instead of copying them.
We design the campaign and ad group architecture for your specific keyword set — organized to maximize Quality Score and minimize wasted spend from day one.
We analyze your competitors’ actual ad copy, landing pages, and estimated ROAS — so you can see what’s working in your market before you write a single ad.
We review your current landing page (or planned destination) against PPC conversion best practices and identify the specific changes that will improve your Quality Score and conversion rate.
We translate the keyword CPC data into a recommended monthly budget range and project the leads or sales you can realistically expect based on your industry’s average conversion rates.
One-time fee. No subscription. Delivered in 5–7 business days.
Three steps. A complete Google Ads strategy in under a week.
Complete checkout and fill out a short intake form. We ask for your URL, what you’re selling, your target geography, and your approximate monthly budget. Takes under 5 minutes.
Our team analyzes your competitive landscape, pulls keyword and CPC data, audits competitor ads and landing pages, and builds your campaign structure with budget recommendations. Typically 5–7 business days.
We deliver your complete PPC Blueprint — ready to hand to any ads manager or use to launch yourself. You know exactly what to bid, what to say, and what results to expect.
No. The PPC Research Blueprint is designed to be completed before you launch — or before you restart a campaign that isn’t working. You don’t need an existing Google Ads account. The deliverable gives you the keyword list, campaign structure, competitor ad analysis, and budget recommendation you need to set up your account correctly from the start, whether you’re doing it yourself or handing it to a manager.
This Blueprint is especially useful if you’ve run ads before without results. The most common causes of failed PPC campaigns are wrong keyword intent (bidding on research terms instead of buying terms), poor campaign structure inflating costs, and landing pages that don’t convert. Our research identifies which of these issues apply to your situation and gives you a clear path to fixing them before you spend another dollar.
It depends on your market and keyword CPCs, which is exactly what the Blueprint uncovers. Most local service businesses can run a meaningful test campaign for $500–$1,500/month. Competitive national markets may require more. The Blueprint includes a specific budget recommendation based on your target keywords’ actual CPC data and your projected cost-per-lead goal — so you’ll know the number before you commit to it.
Yes — that’s one of the primary use cases. If you’re hiring a freelancer or agency to manage your Google Ads, they’ll typically charge you for the discovery and strategy work on top of their management fee. This Blueprint hands them a ready-to-use strategy document so you don’t pay twice. It also means you can evaluate their proposed approach against independent research rather than taking their word for it.
This Blueprint is specifically focused on Google Search Ads — the intent-based, keyword-driven campaigns that capture people actively searching for your product or service. It does not cover YouTube, Display, Meta, or Microsoft Ads. If your market research reveals that Google Search volume is low in your category and another platform may be a better fit, we’ll flag that in the market opportunity analysis.
One-time fee. $75, no subscription, no recurring billing. You get the complete PPC Research Blueprint and that’s it. If you want help managing the actual campaigns after reviewing the findings, we can discuss that separately — but there’s no obligation and no automatic enrollment in anything.
Get the keywords, competitive intelligence, and campaign structure your Google Ads campaign needs to work from day one.
One-time fee · No subscription · 5–7 business day delivery