Given the digital world, we live in, if people want information about anything they surf the internet, going from one website to another. The more efficiently you put relevant information on your website, the higher click rates it will get. It also means that content generation and marketing have become even more difficult.
At Maryland SEO company, we believe that to capture and hold your viewer’s attention, your content must be highly relevant, simple to understand, and entertaining. Along with that, it should also be placed strategically on the website.
A website redesign goes beyond changing the widget colors, browsing experience, and configurations. Businesses that begin redesigning their website usually have a set of goals in mind. It includes creating a better user interface, growing online visibility, improving user interaction, and increasing conversion rate. Your website receives criticism, and this criticism is not limited to the website. It also includes how users perceive your brand and influence your brand’s reputation.
How Often Should You Have Your Website Redesigned?
The average lifespan of a website is 1.5 to 2.5 years. Technologies and design trends keep changing. So the average amount of time required for a redesign to feel “fresh” and competitive is usually 1.5-2.5 years. The time frame is only a reference. Ideally, you should do what works best for your organization.
Ask yourself or your marketing team the following questions to figure out when should redesign your website:
- How often do your brands or goals shift? If you need a new website, ask yourself if your current one still represents who you are as a company.
- How much budget did you set aside for website re-design and development? Can you postpone your website redesign? Or should you spend the budget on your site redesign right away?
- How long would it take for your website to be fully operational and responsive?
Put yourself in your customers’ shoes. Then check if you can browse the site and find the required information without encountering errors or lengthy page response times.
Take into account the following factors:
- The performance of your website.
- Is your website converting enough traffic?
- Do visitors stay on the page for a longer duration to read through your blogs or services, or do they leave quickly?
Changes in the industry
For example, when Google announced to focus on mobile-first indexing, it mandated that sites be mobile-friendly first. If not, websites will have the risk of losing organic traffic and rankings from Google.
Visitors or consumers go to your website to ask questions, read content, or purchase services or goods. So, it’s best to be extra prepared when committing to a website redesign.
Design for Mobile Devices
Mobile browsing surpassed desktop browsing in 2016, and the trend has only accelerated since then. Every minute, thousands of people around the world are checking out various websites on mobile phones and tablets to find information, gain knowledge or buy products and services.
This means that there is unavoidable pressure on your website to be mobile-friendly. So, it must be able to adapt to the screen sizes and devices of the users.
People today always look for a good website experience, which includes content and page loading speed. So if you don’t design your website well and deliver your content in a reasonable time, the website viewers will go to your competitors.
Why do you need to redesign your website?
Our experts in digital marketing Frederick MD will take you through situations when website designing becomes imperative. Keep scrolling.
Your website was designed with out-of-date technology.
If you have created your company website some 5-10 years back and not updated it since then, then your website can be in Flash. The problem is Google cannot recognize such websites. Moreover, they are inaccessible on tablets and smartphones or haven’t been upgraded in years. You might not even be using any extensions. Website checks and updates with the latest technology and plugins will make your website run faster. It will provide a better user experience to your visitors, increase click rates and improve sales.
You’re losing mobile device users.
If your website is not mobile-friendly and a large percentage of your viewers use a mobile device. You will probably lose traffic and experience a higher bounce rate than regular. This will undoubtedly have a direct impact on your sales and profit because it will cost you valuable leads. A successful website redesign will fix this problem and assist you in lowering your page load time and growing conversions. Efficient design allows a website to be readily adaptable to fit the screen resolution of any mobile device. When reviewing your metrics, if you notice that a large portion of your website visitors is coming from mobile devices, it’s time to implement a responsive web design.
A website that is not optimized is useless.
The website may be built with a framework or have flexible URLs. Redesigning the website will allow you to improve the framework of your pages, making them more SEO-suitable. The entire website redesign enhances coding and enriches the website by incorporating inbound marketing through page titles, custom page URLs, header alt tags, and more developed content management systems. It aids in making it SEO-friendly. This gives you more flexibility and makes optimizing your website easier. Backlinks are one of the most popular and reliable methods for improving your website and growing your business.
Your website does not accurately reflect the breadth of your potential and services.
If your range of services has increased and your old website does not reflect all the services you now offer, customers may go somewhere else to get a service that you offer. Simply because they were unaware that you provided that service. By revamping your website, you can broaden your variety of services. It includes the services you offer, ensuring that every website viewer and consumer is conscious of everything you have to offer.
Keep a check on your competitors’ websites.
Assessing your competitors allows you to see what other businesses are doing. It helps you understand how your company can improve the website in general. Market and competitor analysis is an important practice in every aspect of the business. How can you achieve your goals if you don’t know what’s going on or what consumers like? Examining a competitor’s website is an example to find out how to ascertain what is and is not a trend. It also contributes to the widening of new strategies and ideas. Learn why your competitors are successful or why they are not. What do they have on their website that you don’t? Before drawing a comparison, put yourself in the shoes of the customer and examine the website from their point of view.
Examine your content management system (CMS).
Your content management system (CMS) often decides what freedom you have while creating or redesigning your website. Content management systems are critical tools for designing, implementing, and analyzing great content that can be optimized by search engines to increase website traffic. The content management platforms must strike a balance between potential solutions and characteristics, as well as the goals they seek to achieve.
Enhance the security of your website.
One of the most important questions is data protection, and small business owners and entrepreneurs are just as vulnerable to website data theft and viruses as larger corporations. If your website was built years ago and hasn’t been upgraded on time, you’re more vulnerable to viruses and hacking.
When your website is bringing you business, it’s easy to become complacent, but it is also necessary to optimize the opportunities you have. Great marketing entails constant improvement to enhance sales, maximize financial return, and reduce acquisition costs.