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    WHAT WE DO
    Digital Marketing

    Website Design & Development Agency

    A website shouldn’t just look pretty. Your website is your digital brick and mortar. As such, it should be built in a way that it shows up where people are searching, it should have consistent branding and messaging, and it should generate calls and sales for your business without you having to manually lead people to it.

    A website is the main frontrunner for a business. It is the first thing people see when they search your name, the face of the company. It is how you communicate.

    It not only builds the trust of the people when they find you have an active and functional online presence but also gives you a chance to bring all you can offer to the main table in one go. The various links on your website can guide the viewers, provide detailed information as to the working and give an easy way for them to reach you directly.

    It’s safe to say website design and development hold great importance for your online campaigns. With the growing online competition, it has even become more detailed. Now, it is not enough to just have a website with some words on it, there’s enough of those online. Businesses need to do better and have website designs that are not only better technologically but also content-wise.

    Optimized, functional, and uniquely attractive, that can not only attract viewers to say but also compel them to come back. It should be secure, with a compatible web design for mobiles, user-friendly, SEO savvy, and analytically helpful.

    A website can help a business understand what strategies are working and where the largest reception is recorded. This data is priceless. This is why businesses need a web design company that can help incorporate all these elements into the website.


    Digital Marketing

    With the advent of technology, digital marketing has become one of the most important aspects of growth for businesses, especially e-commerce. Our technical team helps provide a full service, good and effective digital marketing guidance that covers all the elements involved in it, of which there are many.

    Branding – Making sure that the content has a consistent voice and style ensures that a user remembers your name. This builds familiarity and increases trust when they can recognize you again.

    Website – A website is a functional tool that helps generate sales. It is the first place people look for services and contact you, which is why it must run smoothly and easily.

    CRO – Increasing the percentage of visitors to a website that converts into customers is an integral part of digital marketing as there’s no point in having a thousand customers visiting the page unless they convert to buyers. Various techniques can be incorporated to ensure the same.

    SMM – Social media management is a task. Most businesses overlook the importance of setting up and maintaining a social media presence which is harmful to business. Creating original content, making enticing graphics, and more when done right, helps develop a friendly interaction with the audience.

    SEO – Increasing the number of visitors to the website through intelligent use of well-researched keywords, incorporating backlinks and many such aspects of search engine optimization are crucial to increase engagement to the website.

    PPC – Building a strong brand presence and acquiring more sales or leads is the final goal for businesses. Pay per click campaigns are ways in which brands ensure that as it gets paid traffic is generated on the website so that search engine spiders favour the page. It is another important part of digital marketing and a little technical to incorporate as one must ensure A/B testing, monitor performances, and then retarget.


    Maryland Web Design Company

    Our web designers help plan the face for your brand and do justice to your business. At Apollo Marketing, we provide top-tier web design services and development services. This design web not only ensures the traffic of Baltimore web or just the Maryland web. It aids in better sales and improved internet marketing with a reach that goes not just from Frederick, Maryland (MD) to Baltimore, MD; rather with global access to anyone on the internet.

    A website does not just need to look good aesthetically, it needs to be a dynamic and engaging user experience, and our Maryland web design agency understands that. We take it as an utmost priority to provide professional web design services and ensure client satisfaction after they are presented with all the options and honest feedback.

    Our Maryland website design company maintains an open and effective web designer and developer communication for the best quality work for all parties. Many web development agencies often forget to factor in a client’s financial positions and strategize the needs of the website with the corresponding budget. With open discussions, our team ensures such miscommunication is avoided and that both parties leave satisfied.

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    On Mobile Devices

    Our Website Design Process

    Your website is the visual story of your brand, and we as a dedicated website design company understand its importance. We make sure that your website leaves a strong first impression on its visitors and conveys your brand message. It should be elegant, functional, and rank in search engines.

    Our website design process is very thorough and strategized.

    • We perform keyword research, build personas around your target market, and learn buyer behaviours before we start writing content.
    • We take our research and then combine it with your brand strategy.
    • We build engaging content by writing from your customer’s perspective. We showcase your products or services by leveraging them to solve visitor’s problems and not just banging your chest. This leads to better engagement with your brand.
    • We build a custom branded image library to use throughout the design of your website.
    • Only then do we build a wireframe layout mockup; complete with content, images, and branding. We then work hand in hand with you to make sure it’s correct before we start development.
    • Our final products are beautiful as well as smart as they incorporate keyword research for SEO, engaging content for better user experience, the branded imagery, and an understanding of buyer behaviour for better conversions and sales.

    Ultimately, you need a website that works for you and we know how to deliver!

    Here’s Why Web Design is So Important

    We have gone on and on about web designs and their development, one must wonder the reason why it garners so much attention. We were looking forward to this chance because you see if you know why it’s important, you’ll be eager to take the steps to incorporate it with us.

    Sets the First Impression

    People make snap judgments. And it is quite rare to get them to reconsider that judgment because once they register the idea, it can’t be erased. So, you need a website that is new to them, unique but also only in a way they already believe that business websites “should” look like. You need to reinvent yourself but only in a way that they find to be equally interesting, helpful, and a challenge that not all can clone.

    You need a familiar website. Its structure, colours, spacing, symmetry, amount of text, and fonts all need to fall in place like they complement each other perfectly. This will help you to create a visual story of harmony that is not only pleasing to the eye but also user friendly.

    So you see, a lot is riding on this first impression of your website and we want to make sure you know we are up for the challenge.


    An Aid to your SEO Strategy

    SEO is easily one of the most important marketing strategies today. And having a website opens up a whole new ocean of growth opportunities. There is a multitude of techniques that can be used for better ranking of the website that will in turn bring better business and sales.

    Keyword searches, using backlinks, better content, product images and the chance for an online social media presence. These can all be the collateral advantages of having a good website.


    It Can Build Trust

    The number of things a mobile device or the internet has completely done away with, in today’s world, is a testament to the power it truly holds. And the same goes for businesses as well. When a viewer looks for a business, gone are the days that people relied on just contacts to know if someone could help them find it. Now they just need to go online and look. With one click a million options are already present.

    This opens up another main element of business, which is trust. How does a viewer know that a certain business will not be a rip-off? How are they to believe it truly is all it claims to be?


    Through a good website.

    If an organisation cares about how it looks, feels and is perceived then it will also care about its products and services. Through a website, you can post testimonials, business information, any awards that your business has been honoured with and have conversations with potential customers. All of which help build grounds of trust and confidence.

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