Are you planning to establish your business on the internet? Launching a website is often the first step to creating an online presence. At Apollo Marketing, we are highly experienced specialists in website design in Columbia, MD. Our team offers an unparalleled combination of style and technology that will make your business stand out on the web.
There are several reasons your business needs a high-performing website. In addition to securing a top rank on SERPs, we also aim to attract visitors and grow your organic traffic with a well-designed website. With several years of combined experience, we can help you put the best foot forward. Whether you are an up-and-coming business or an established brand, allow our team to design a website that effectively communicates your message to the right audience. We have worked with businesses from a diverse range of industries. Rather than providing a cookie-cutter solution, we design websites that are customized to your specifications. Contact us today to get started.Start Your Project
Did you know that global mobile internet users exceed desktop users? It’s essential to keep this fact in mind when designing a website. You can rely on Apollo Marketing to take a mobile-first approach and design a responsive website for your business.
Users are browsing the internet on desktops, smartphones, laptops, tablets and other devices. Without a responsive web design, your site will create a frustrating user experience. From heavy images to ill-fitting elements, many things can go wrong when mobile responsiveness is not prioritized. You can depend on our experts to design a website that’s easy to view, scroll and navigate on devices of all sizes. In addition to usability, search engine algorithms show preference to mobile responsive websites. We design websites that deliver a great user experience as well as boost your search engine rankings.
Apollo Marketing has developed a successful approach to website design. Take a look at our step-by-step process.
We schedule an initial consultation to understand our client’s unique requirements. Whether you are starting from scratch or need to revamp your existing website, we are here to help. During this meeting, we aim to discover your expectations with the website design. We also conduct research to identify your target audience and competition. We define the scope of the project, which includes the number of pages, project timeline, and other factors.
All these insights are translated into concept sketches. Sketching ideas essentials gives us an outline for subsequent web development and design. Based on these concept sketches, our designers find viable solutions to turn ideas into a reality.
For a structurally sound website, our designers pay attention to sitemap and wireframe creation. This step essentially allows clients to understand what their website will look like. A sitemap allows us to list a website’s most important pages. We aim to define the website’s structure to make navigation easier. Moreover, organizing web pages in a logical manner also ensures search engines can find and crawl your website.
On the other hand, wireframe creation involves outlining the specific size and placement of various web page elements. Our focus is on identifying all the interactions and layout needs to create a responsive website.
Next, our team starts with the bulk of design and development work. Right from picking suitable fonts and color schemes to creating and placing graphics, a variety of tasks are performed to create a visually attractive and legible website. Our focus is on selecting and designing visual elements that effectively communicate your brand message. As far as the rest of the web development is concerned, our team takes care of content creation, server-side coding, client-side coding, among other tasks. We are proficient in designing and developing websites that deliver an exceptional user experience.
A website design may check all the boxes in theory but fail to resonate with real audiences. That’s why Apollo Marketing conducts user testing before making your website live. This step enables us to ensure that the website is meeting your customer’s expectations. With the help of contractive user feedback, we make necessary adjustments to improve your website’s usability and visual appeal. While changes can be made at any point, they usually become expensive later on. To save you from all that hassle and additional expenses, we make the most of user testing.
Just designing a beautiful website is not enough to attract a greater number of visitors. If you want the target audience to find your website, search engine optimization is crucial. We conduct basic search engine optimization to ensure your website shows up in relevant search results. From inserting suitable keywords to optimizing web pages, content and other elements, we take care of various aspects of SEO. The right SEO strategies can improve your organic traffic, boost search engine rankings and establish credibility. Allow us to make your website easily discoverable and visible on the web.
After all the details are finalized, our team moves forward to launching the website. This implies that your website is live on the web and can be accessed by your target audience. However, our job doesn’t end with the website launch. Even after your website goes live, there are certain elements that need to be modified or improved for a seamless user experience. We carry out website maintenance to ensure continued high performance. This may involve additional user testing, adding fresh content, introducing new elements, creating more web pages, changing the layout, and so on. Maintenance is necessary to grow organic traffic and boost search engine rankings.