Search Engine Optimization is employing a set of unique techniques, strategies and tactics to increase the number of visitors to a website. The result you get is increased traffic from the organic search results on the search engines. With more than 3 billion internet users and 1 billion active websites globally, you don’t want to be lost.
At Apollo Marketing, we are a team of marketing ninjas dedicated to helping your business grow. We provide a one-stop solution to all your digital marketing needs with our effective SEO services. From strategy to execution, our SEO experts right here in Maryland work intending to improve your online presence and increase the number of organic unique visits to your site.
Search Engine Optimization (SEO) is used to describe the activities that help a website improve its rankings in the Maps and Organic sections of the Search Engine Results Page (SERP)
Search engine optimization is essentially the backbone for any business when it comes to marketing. There are nearly so many elements to keep in mind and cleverly optimize for best results that it starts looking very complicated for users to incorporate these into their businesses.
When there are so many options to choose from it is hard to get attention to your brand. On top of that, you must also hold that attention and develop interest. A constant battle requiring constant effort.
The need to not only have an online presence but maintain and consistently grow on social media has become an essential part of the business. Making sure that there exists a user-friendly web design, presence of relevant content with keywords that help in ranking and various other strategies that aid in sales and business, is hard.
Our experienced and skilled marketers help businesses by taking a very important and huge growth factor from their hands and ensure results in good faith. We apply research, content creation and many other audits to boost growth. As an SEO company, we ensure that your SEO needs are taken care of.
Our SEO Services are detailed and very thorough that makes us the best Maryland SEO company. Following is our SEO blueprint:
Our SEO Services can help your business grow by focusing on three key areas:
Content is by far the most important on-site metric. The way your content is structured, the quality of copy, and the voice it is written are all critical for search engines, user experience, and conversions. Researching, analyzing, and presenting relevant information is essential for efficient internet marketing.
The online world today is filled with duplicate and copyrighted content. And our digital marketing team takes authenticity very seriously. We make sure all the content on the website of business owners is original, clear, and unique.
The method in which you outline your content and title tags. User experience is improved when you can easily identify titles of content, and the structure of your website also informs search engines of the relevancy and authority of your content.
A title that corresponds with relevant keywords and aids the search engines to understand the content with context is beneficial for higher website ranking. Putting the primary keyword in the URL and making the URL readable and friendly is simple and improves search rankings.
This will help bring traffic to your website and grow your business.
The speed at which a site loads on both desktop and mobile is a ranking signal. Also, websites that don’t have responsive designs for mobile users will be penalized in rankings.
Research says that a user will bounce off a website if it doesn’t load in less than 3 seconds. This makes the time of attention very low. To ensure a user’s stay, a website needs to load quickly. With our Maryland SEO company, you can easily pay attention to web design and image optimization, among various other elements to ensure a smooth and quick loading website.
Our SEO strategy involves many more aspects that make an SEO company a top choice as search engine optimization incorporates a lot of elements ranging from moderate to low importance. It’s like making dinner. If you concentrate on the big stuff while remembering the fine details, you’ll have an amazing 55-star dinner. If you flake out and ignore the details, it’s a ruined NY strip.
Our top Maryland SEO company understands the importance of backlinking which simply means linking to other relevant pages or posts on the main website to give a better experience to the readers and ensure that the reader leaves satisfied and fully informed. The anchor text is the visible, clickable text on the website.
The text used for the backlink to your website has a direct correlation with what keywords you rank for. The distribution of keywords used for anchor text must be natural and diverse.
The more relevant the website is to your company, the more power the link will have. Links from websites that have nothing to do with your industry, don’t do much for your rankings.
A topic that adds to the brand, and helps provide more information about the services for the business owner and their product will naturally gain better traffic.
There are several types of links. Contextual, comment, footer, and sidebar are the major types. They can be vastly different in the power they provide.
A contextual link is a piece of clickable text which is usually a keyword in the body of a paragraph that contains similar ideas or context. These links can be natural or artificial. They help search engines in developing relevancy factors for both the pages i.e. linking & linked ones.
A comment link is attached to a comment left on the page. Well written, on-topic and incorporated with the right format, comment links can push SEO rankings and also help add to the discussion, discuss what was written, or review the page.
Footer links are those that are present on the foot of every page on the website. Many business owners make the mistake of using them as just a way to add keywords on the page so much so that they end up having no relevance to the content otherwise on the page. With Apollo Marketing and SEO company, Maryland you can incorporate these links easily and make sure that no sacrifice on the content is done while getting there.
Sidebar links are exactly what the name suggests, backlinks that are situated on the sidebars of a page. A good SEO company will however know the risks and benefits both for these links and their marketing important for the business like we do.