What in the world is social proof? Why is it important? How does it affect your business? How does it affect digital marketing? What is the best type? There are so many questions and lots and lots of answers, but let’s start by defining exactly what social proof is. According to Wikipedia, social proof is… Read more »
Today, we’re introducing our Lead Generation Strategist Colin Viti! He’s been working with the Apollo team for over a year now, and here’s what he had to say about his experience so far: Tell Us A Little Bit About Yourself: My name is Colin Viti, I’m from Thurmont, MD and I’ve lived in Frederick County… Read more »
Today, we interviewed our other Summer Intern Grace Michel! She has contributed to numerous client projects over the summer along with some new additions to the Apollo Marketing website. Grace joined us in June, and is sadly leaving this week to return to college. Here’s what she had to say about her summer experience working… Read more »
We had the pleasure of having a few interns this summer, and we’d like to introduce them to you! Meet William Leonard who joined us in June, and has assisted in some projects during his internship. He’s headed to his first year of college this week, and we wish him luck! Who/what inspires your work… Read more »
In the online realm of marketing, your brand has the potential to reach MILLIONS. But before your content can break the internet, it’s important to start small and define a specific audience to reach. You may be thinking: “Why do I need to have a specific audience goal when marketing online?”. A successful online marketing… Read more »
Since moving into our new office in Downtown Frederick, we’ve been expanding our team! Throughout the next few weeks we’re going to be introducing some of our new members. We love meeting the locals of Frederick, and we hope we can give you a brief intro of ourselves! Today, we interviewed our Client Manager Christian… Read more »
On June 3rd, Google started rolling out their new algorithm update known as the June Core Update, and the Internet has been buzzing ever since! Digital marketers like ourselves understand that with every update comes with changes to organic traffic and Google rankings. These changes can both negatively and positively impact a website depending on… Read more »
As a local business owner, have you asked yourself whether or not you should expand your business online? The short answer: YES! Digital Marketing allows small businesses to reach more of their audience, and the reality is that EVERYTHING can be done online nowadays. Today, we’re giving a quick 101 lesson on how you can… Read more »
Through my normal perusal across the surface of the internet I came along another fantastic chart from the people over at Global Web Index. This one looking at what factors actually affect customers purchase decisions when buying products online. In May 2019, Global Web Index surveyed 1,304 people from the UK and 1,144 people from… Read more »
We have great news that we want to share with everyone! The past two months have been a super busy time at Apollo Marketing. First we launched our new website last month and now, last week on Monday, June 3rd, we officially moved into our brand new office! Our new home is located right on… Read more »
In the world of digital marketing heat maps are a very powerful tool, but most people outside of our industry, à la our clients, don’t know what they even are. Most people see heat maps all the time but maybe don’t realize what it is they are looking at. Think about watching the weather channel,… Read more »
According to eMarketer Daily, more than half of US social network users will be mobile-only in 2019. In 2019, there is an estimated 232.8 million smartphone users which is more than the estimated 228.9 million desktop/laptop users. This is the first time that the number of mobile social network users has surpassed desktop/laptop users and… Read more »
We talk about it a lot so it likely goes without saying, but every small business needs to utilize social media to its maximum potential. However not all small businesses do this, maybe it’s not having the time or just not really knowing where to begin. Social media is a cheap and easy way to… Read more »
In late April, we officially launched our brand new website! This has been in the pipeline for months now and we are so excited to finally get to show it to the world. A lot of time and effort has gone into creating our new site, all while happening alongside the work we do day… Read more »
Getting people who search for, or research, products online to then make the jump and become actual buyers of that product can be challenging! In today’s online ecosystem that challenge is even deeper as there are so many digital avenues and alleyways that can make a user stray away from their initial purpose of logging… Read more »
We’ve written about emails before on our blog and we wanted to write about them again today! Brian Dean and the people over at Backlinko did research on 12 million outreach emails and found some interesting data that really got our wheels turning. What we wanted to do was throw in our two cents on… Read more »
In our previous article from last week we wrote about lead magnets and how they can help your business. One of the lead magnets that we mentioned was using surveys for your business. Surveys can be really useful if implemented properly and we wanted to go into why that is and how to do that!… Read more »
Every marketer needs to utilize strong lead magnets. Every business needs to utilize strong lead magnets. Every brand needs to utilize strong lead magnets. Whoever you are, finding out what makes strong lead magnets and which ones work for your business is super important. In this post we’ll be going over what a lead magnet… Read more »
In last week’s blog post we took a look at building trust as a social media marketing trend for 2019 pointed out in Hootsuite’s social media report. The report is compiled from the combination of a survey of 3,255 Hootsuite business customers that was conducted in Q3 of 2018 and other source materials. This week… Read more »
On March 12th, and running through March 13th, Google released a large update to their search algorithm. As we wrote about in a previous blog post on our site, sometimes it is just anyone’s best guess as to whether there was an update or not. Google doesn’t always say when they’ve updated their algorithm so… Read more »
