Hootsuite just recently released their Social Media Trends 2019 report and it is full of fantastic information. The report is based on a survey of 3,255 Hootsuite business customers that was conducted in Q3 of 2018. Based on the data collected plus other sources and reports, Hootsuite has mapped out what they feel like will… Read more »
During our typical internet perusing here at Apollo Marketing we came across an awesome article by Brian Dean over at Backlinko.com. Brian’s article is basically a fact dump about their research on content marketing. Brian, Backlinko, and their data partner BuzzSumo analyzed 912 million blog posts to research and write the article. 912 million!! Then… Read more »
So you’ve made your first strides in to the digital marketing world. In the past few weeks and months you’ve amped up your business’s social media content and you’re starting to connect all the dots and bring it all full circle. You have this great content that you’ve really worked hard on to breath life… Read more »
The professional world runs on emails. Email marketing is just one branch of how emails can be used in your business. Contrary to what you might think, email marketing is still an effective tool for marketing to your customers so long as it is done correctly. The idea of email marketing is to turn potential… Read more »
Automating your business’ sales process is the next big step in scaling your business for the long haul. It can seem intimidating but proper automation can cut costs, save time, and increase sales. An automated sales process allows you to create more leads, keep better track of your leads in regards to where they are… Read more »
What a dream it would be to be a part of theorizing and producing a game day Super Bowl ad. It probably goes without saying that we love Super Bowl ads maybe as much as we love the game itself. There are so many different things that make a great Super Bowl ad and it… Read more »
For this blog post we decided to write another web design spotlight! Our last blog post covered simplicity in web design and what makes simple things work for effective websites. You can check out that post right here. While we aren’t going to exclusively talk about simplicity for this post we are going to keep… Read more »
Some of the most frequent questions that we get here at Apollo Marketing revolve around social media usage for businesses. More specifically, how often should a business be posting to social media on a regular basis? The short answer to that question is that you actually don’t need to post nearly as much as you… Read more »
Today we are coming at you with another listicle (a list themed article). There are millions of mobile apps that can be downloaded on to your phone for your pleasure or convenience. With so many out there it can be easy for some really great ones to get lost in the shuffle. Our idea for… Read more »
Creating a strong presence online through SEO practices is a foundational stepping stone in the development of a business or company. When first starting a business you may not have the means to begin SEO right away or maybe you feel like your business isn’t ready yet. However, there will always come a certain time… Read more »
Within the first week of January we started seeing some fluctuations across our different sites here at Apollo Marketing. Usually these fluctuations coincide with a Google algorithm update as we talked about in our Google dance article. To confirm these believes we started some research of our own to see if other marketers like us… Read more »
The Google Dance is a term used to describe what search engine numbers and analytics do when google updates their search algorithm. Google’s search algorithm is the mechanism that Google uses to determine website rankings based on different factors about those websites. We have actually talked about Google’s search algorithm in the past in our… Read more »
The beginning of the year is a great time to start looking at a lot of things you want to focus more on as a business. Are there things that you want to improve on in 2019 or areas that you want to delve in to more? Maybe there are certain areas you want to… Read more »
For this blog post I thought it would be nice to do a little bit of an info dump on a particular topic. The tricky part was first picking a topic that I felt like anyone could benefit from knowing more about. That’s how I came to the topic of keyboard shortcuts. Anyone who uses… Read more »
I know it’s a new year but I want to throw it back to the holiday season to examine a few things. I found a chart on Globalwebindex.net that looks at social media’s impact on purchase decisions during the holidays. Even though the holidays are over I think a chart like this gives great potential… Read more »
First blog post of 2019! 2018 was really something, wasn’t it? It definitely was an exciting year for us at Apollo Marketing filled with a lot growth and transformation. We are even more stoked to get going and keep growing in 2019. We met a lot of new and awesome people last year and we… Read more »
In basketball there is a warm up exercise where you stand right beneath the hoop and shoot the ball up in to the basket. Once you make the shot right beneath the basket you take two steps backwards and try to make the shot from a little bit further away. Once you make that next… Read more »
Online reviews for businesses in the service industry are so important to those businesses! A good business consistently responds to both positive and negative reviews. Good review ratings and responsiveness are paramount for businesses that are on top of their game. Every business gets bad reviews one way or another, justified or not, it’s how… Read more »
Writer’s block is an all too familiar feeling for most writers. Hitting the wall is often times unavoidable and can sometimes even last for a decent period of time. All sorts of creators, not just writers, experience creative blockages as well. It can be very frustrating, and sometimes will give you that feeling of being… Read more »
Shooting good quality pictures and videos is always something that professionals do best. For good reason too! There are a lot of subtle nuances about shooting high quality pictures and videos that most people don’t even realize is important. Things like lighting, audio, frame rate, resolution just to name a few. However, another thing people… Read more »
